Meta has launched the feature of short clips “Rails” on the Facebook application, as this feature came previously to Instagram and today it reaches the main application, after the strong competition that the application faces from Tik Tok.
Details of the Rails feature on Facebook from Meta
Meta has launched the Rails feature worldwide on Facebook, making the feature available through the service's iOS and Android apps in more than 150 countries.
In addition to expanding access to Reels, adding new editing features to the Facebook version of the platform, and expanding advertising options, most of these features are already available on Facebook Reels in the US and elsewhere and on Instagram Reels in the US and more than 50 countries.
Facebook Reels users will be able to "remix" other people's videos, and upload clips of up to 60 seconds, just as with Instagram Reels, they will also be able to save drafts, and Meta will add new video snapshot tools in the coming months "which will make it easier for creators to Those who publish live or long recorded videos test different formats.”
Meta is also adding more monetization ads to Facebook Reels - aka More Ads, there will be two new formats: banner ads and static poster ads.
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