what is SEO and why is it important in web development

 

Search engine optimization, or SEO, is the act of sterilization or optimizing your website and its content so that search engines reckon it to be relevant and helpful to bound topics. 

you're able to choose the foremost applicable topics through the utilization of certain keywords in your website.

what is SEO

Once surfers conduct searches on search engines they're conferred with an inventory of results for that search term. 

These results are known as program Results Pages (SERPs) and customarily speaking, the websites that seem at the highest of the SERPs can receive lots of traffic to their websites from searchers.

Search engines use their own algorithms to work out your position on the SERPs. 

whereas no one is aware of the absolute bound of what these algorithms are, it's widely accepted that your website has to be simple to navigate, well-liked and relevant.

Simple navigation means your site should have text links to every one of its pages

•  If you employ a flash menu system then you ought to embrace a sitemap so that search engines and guests will quickly and simply realize their manner around the whole of your website.

• to make your website seem well-liked you would like to urge links to your site. 

• whereas search engines would rather these links were generated as a result of guests to your site genuinely finding your content useful, it's commonplace to undertake a reciprocal link campaign or generate arriving links.

•  Reciprocal links mean an internet site links to you in exchange for a link to their own site.

connectedness is judged by your content

Together with the keywords, you place within the metatags of your site throughout the body of your content and inbound places inside your site you're indicating to the search engines that your simpler website contains relevant information.

By combining these factors, you'll effectively win over search engines that you need to be close to the highest of their SERPs. 

However, this could take time and tons of effort if you don’t absolutely perceive what you are doing.